A proven, exciting Retirement planning process for individuals and couples, The Best-Half is a combination of workshops, coaching and personal reflection. It was developed by experienced coaches and educators. For organizations, The Best-Half is a process to be used in succession management especially for transitions and to establish common goals and objectives in the senior phases of a career.

Monday, November 07, 2011

Personal Branding and Confidence

Personal Branding is a popular buzz phrase. Originally coined in August 1997 by Tom Peters for an article in Fast Company magazine, Tom put it this way; “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Determining what your personal brand is requires thought. For instance: how do I want to project myself, what matters to me, what do I and others see as my strengths and what is my day to day legacy?

I was thinking recently that many companies and organizations have failed to recruit individuals with their own distinctive brand and are missing out on significant value-added. Can recruiting individuals with strong personal brands reflect positively on the organization? I believe so.

Several of our clients have spent a significant amount of effort in the past year increasing their confidence that they are getting the right person in the job. Hand in hand with interviewing and skills has been the introduction of Kolbe as a part of the hiring process.
The value of understanding how someone will successfully take action in a position, helps to move an organization from “hope and a prayer recruiting” to certainty, clarity and confidence in their decision.

We see an individual’s personal branding coming through as a factor of their individual Kolbe A results and Enneagram personality typing . Our privilege is often to awaken someone to their unique talents and the value of these talents to their organization and to themselves. When working with clients we often see a distinct change as we go about the process of debriefing their Kolbe results and determining their personality type. The best way to describe it is the positively “glow” with energy, optimism and confidence.

A successful assessment should give the recipient a validation that says; “this is who I am. I am unique and I have unique strengths that are part of me. I view the world from a position of personal power rooted in possibility, opportunity and confidence.”   

A strong individual personal brand projects confidence to co-workers, suppliers and clients. It also says a lot about the organization. You have to be a confident organization to hire confident people. Organizations that are not confident and do not project an air of confidence will not attract confident people.


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